The Catalogue

“Elena Miro has developed a philosophy of positive, ironic and effective communication.”

Elena Miro is know as a brand that has been able to deliver sympathy, joy, and the desire to bring back the so-called “tr

ue woman.” The brand’s goal is to help real women feel confident and at peace with themselves.

Their communication reflects the brand’s philosophy in the current Collection Catalogue of spring/summer 2011. The brand’s philosophy has always been synonymous to positivity, dynamism, and irony. Elena Miro has been able to communicate its message through strong and coherent ideas seen in many of their advertising materials.

Positivity is clearly depicted in the campaigns by the model who is always seen having fun, loving life and fashion, and most importantly flaunting her curves.

There is irony because it is about making fun of oneself and not taking life too seriously: Be spontaneous and free!

Furthermore, the group considers it to be effective and clear. The brand’s advertisements emphasize their message by showing the consumers that fashion is for every type of woman.